Cherrie Chung ⏤ 2024
Discover
Define
Ideate
Design
Project Overview
The project aims to address the challenges faced by emerging fashion designers who lack access to reliable manufacturers and marketing knowledge.
By creating a community-based fashion marketplace platform, we will provide a solution that enables designers to start their own businesses and connect with manufacturers.
Findings
Difficulties Experienced by SMEs Doing Business in Asian :
Difficulties rated as serious
Rising Wages
56.1%
Rising in raw materials
costs
51.2%
A fair and equitable
business environment
46.5%
Unclear policy
44.2%
Protection on intellectual
property rights
34.9%
Environmental protection
laws and regulation
19.5%
Shortage of works
17.1%
Rising in raw materials
Rising wages
The Problem
Emerging fashion designers struggle with finding reliable manufacturers to produce their unique designs and lack marketing knowledge. They are often hesitant to produce large quantities of clothing without the certainty of selling them.
User Persona
Initial Ideas
Information Architecture
After conducting comprehensive research and analysis,
I designed an intuitive and well-structured information architecture that forms the backbone of the user experience, ensuring easy navigation and efficient access to content.
Prototype
After the ideation stage, I transformed wireframes into a visually polished and interactive prototype, bringing the design concept to life.
Main Grey Green
rgba(98,130,117,1)
hsla(156,14,45,1)
#628275
Main Dark Green
rgba(41,67,56,1)
hsla(155,24,21,1)
#294338
Main White
rgba(255,255,255,1)
hsla(0,0,100,1)
#FFFFFF
Secondary
rgba(114,114,114,1)
hsla(0,0,45,1)
#727272
Aa
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
Enable fashion designers to connect with reliable manufacturers through a searchable database or matchmaking feature. This will help designers find manufacturers that align with their production requirements and quality standards.
Designer-Manufacturer
Connection
1
2
Online Trading Platform
Provide a user-friendly and secure marketplace for designers to showcase and sell their fashion products directly to customers. Include features such as product listings, shopping carts, payment integration, and order tracking.
Seamless
Shopping Experience
Our app delivers an accurate and seamless shopping experience for manufacturers-designers and designer-customers alike. With features like order tracking, saved items for later, and other convenient functionalities, we ensure a smooth and hassle-free shopping experience for all users involved in the process.
3
4
Education & Tools
The app provides designers with valuable insights into their business's profitability, enabling them to learn how to effectively manage and promote their ventures through comprehensive business analysis tools.
User Profiles
Allow designers to create personalized profiles and portfolios to showcase their work, experience, and style. This will help designers establish their brand identity and attract potential customers and collaborations.
5
6
Implement a system for customers to provide feedback and ratings on products and designers. This will help build trust and credibility within the community and aid in decision-making for potential buyers.
Ratings and Reviews
Community Based
Fashion Marketplace Platform
To create a platform that connects fashion designers with manufacturers, facilitates the buying and selling of fashion products, and fosters a supportive community.
ROLE
UX/UI Designer
(user research, wire-frames, prototypes, and visual designs)
CLIENT
School Project
PROJECT TYPE
User Research Design
App Design
